and competencyThe impact of consumer perception of electronic promotional deception through social media platforms on brand benevolence
- نوع المنشور
- بحث أصيل
- المؤلفون
- النص الكامل
- تحميل
The aim of this study to shed light on a phenomna which is deceptive promotion through social networks . this study aims to test if consumers perceive this deceptive promtion and the effect of this on trade marka perceptions and competency.
the study revealed that consumer do perceive the deceptive promotion and there is strong corrolation btween consumer perceptions and the bebevolence and competecy of the trade mark
المجلة
- العنوان
- المجلة العالمية للاقتصاد والاعمال ( دورية علمية وفهرسة محكمة)
- الناشر
- Global journal of of economics and business
- بلد الناشر
- الأردن
- نوع المنشور
- مطبوع فقط
- المجلد
- 7
- السنة
- 2019
- الصفحات
- رسالة قبول النشر