The course introduces students to the concept of entrepreneurship and enterprising, entrepreneurial skills, and differences between an entrepreneur and a regular businessman. Entrepreneurship seen from economic and social perspectives. How to motivate students to be entrepreneurs. The course reviews examples of successful entrepreneurs locally and worldwide. The course also include discussions and interviews with invited entrepreneurs.
The ultimate goal of this course is to prepare students for leadership and the direction of innovation in all its ambits, from the management of corporate innovation systems (new products, services, business models and processes) to the creation of new business opportunities (start-ups) and models (entrepreneurship).
John Bessant and Joe Tidd (2013). Innovation and Entrepreneurship. John Wiley& Sons.
Activity | Percent (%) |
---|---|
Exams | 45% |
Presentation | 10% |
Business Plan Preparation | 30% |
Business Model Canvas Preperation | 15% |