This study was conducted with the aim of identifying the factors affecting customer confidence in Palestinian companies. To achieve this goal, the descriptive analytical approach was followed. The study includes five independent variables: contact information, transparency and credibility, personal contact, page content and customer reviews. While customer confidence represents the dependent variable.

We have designed a questionnaire specifically for this study, in which we aim to measure the variables of the study. The study sample includes 265 individual clients. To test the relationship between the variables, we relied on the SPSS program and performed a reliability test analysis, in addition to conducting a statistical description of the demographic characteristics of the study sample and its variables. In addition, a multiple linear regression was conducted to test the study hypotheses.

The results showed a positive significant effect for contact information, transparency and credibility, page content, and customer reviews. The study presented a number of recommendations, including the need for partnerships to provide a means of communication with customers, such as telephone, messages, or others.

Conference Title

Towards a resilient future: bridging the gap between innovation, business intelligence and sustainability in modern business”

Conference Country

Palestine

Conference Date

April 17, 2024 - April 18, 2024

Conference Sponsor

المؤتمر العلمي المشترك لكلية الأعمال والاتصال - جامعة النجاح الوطنية وكلية الأعمال - الجامعة الأردنية

Additional Info

Conference Website