This study explores the impact of chief executive officer (CEO) characteristics on the share price, specifically focusing on the mediating role of the sustainable growth rate (SGR). It employs a quantitative methodology to analyze data from industrial firms listed on the Palestine Stock Exchanges from 2016 to 2022. The analysis utilizes multivariateregression and Sobel tests. The results indicate that CEO characteristics have a significant effect on share prices. While CEO education and experience show a marginally positive influence, CEO age appears to have a slight negative impact. The analysis also reveals that CEO and firm age negatively correlate with share price, in contrast to firm size and leverage, which exert positive impacts. Further, while CEO characteristics significantly influence SGR, the study finds that most CEO attributes, except for CEO age, do not significantly affect SGR. Despite SGR having a notable impact on share prices, itinsignificantly mediates the relationship between CEO characteristics and share prices. Control variables included in the study indicate that firm age negatively correlates with share prices, while firm size and leverage are associated with positive effects. This research enriches the literatureby mapping out the pathways through which CEO characteristics can affect share prices and highlights the importance of these attributes in investment decision-making and firm valuation strategies. Future research is suggested to include a wider set of CEO attributes, additional markets, and mediating variables over an extended period, offering insights for investors, regulatory bodies, and policymakers. Keywords: Chief executive officer’s characteristics · Sustainable growth rate · Share price · Palestine Stock Exchange