The current study aimed to identify the communication strategies used by the Public Relations Department of the Directorate of Education in managing educational crises, from the perspective of the teachers themselves. The researcher employed a descriptive and analytical approach. To achieve this, a questionnaire was developed consisting of several sections, and the data was analyzed using the Statistical Package for the Social Sciences (SPSS), based on the responses of the study sample from teachers in the city of Jenin. The study yielded the following results:

The arithmetic mean for the field of ethical communication during the educational crisis that Jenin schools experienced during the recent Gaza war was 2.58, with a neutral response level.

The arithmetic mean for the extent of the directorate's reliance on a future vision during the educational crisis was 2.85, also with a neutral response level.

Regarding the directorate's reliance on effective organizational communication during the crisis, the arithmetic mean reached 3.35, indicating a neutral response level. In contrast, for the field of platforms and websites used by the directorate, the arithmetic mean was 3.98, with a response level of "Agree." For the type of crises to which the directorate is exposed, the arithmetic mean was 4.01, with a response level of "Agree."

Overall, the arithmetic mean for all fields of the study was 3.36, with a response level of "Agree."

The study found no statistically significant differences in the strategies used by the Directorate of Education in managing educational crises based on the study variables (gender, age, educational qualification, years of experience, and place of residence).

Based on the study results, the researcher made the following recommendations: The Directorate of Education should appoint a lead spokesperson with a clear vision to provide accurate information to the public during crises. Additionally, there is a need to emphasize dialogue and communication between the directorate and its internal and external audiences, involving them in crisis and emergency planning.

Title

Contemporary Readings in Law and Social Justice

Publisher

india

Publisher Country

Pakistan

Indexing

Scopus

Impact Factor

7.0

Publication Type

Both (Printed and Online)

Volume

16

Year

2024

Pages

pp. 1536 -1556