This study aimed to examine the extent to which the Palestinian Commission of Prisoners’ Affairs employs digital media to highlight the suffering of prisoners’ families from the perspective of the Palestinian public. The study adopted the descriptive-analytical approach and utilized a questionnaire as the primary data collection tool. The study population consisted of Palestinian audiences who follow the digital platforms of the Palestinian Commission of Prisoners’ Affairs. Due to the large size of the population and the difficulty of accessing it, a convenience sample of 208 respondents was selected, from which 196 valid questionnaires were collected for analysis, representing 94.2% of the study sample. The study reached several key findings, most notably that the level of the Commission’s use of digital media to highlight the suffering of prisoners’ families was high from the audience’s perspective, with an overall mean score of 3.62 and a percentage of 72.4%. The results also indicate that the mean scores of respondents’ answers on the dimension of ease of access to digital content and interaction with it (effort expectancy) were high, with an overall mean of 3.62 and a percentage of 72.4%. Furthermore, the levels of audience follow-up of the Commission’s digital media and their intentions to continue following it in the future did not differ according to demographic variables (gender, educational qualification, place of residence, age, and level of social media use).
