A survey of random sample of physicians and pharmacists in north Palestine was
carried out to ascertain the factors that influence their decisions when selecting a drug
for a patient. Of the four hundred (400) questionnaire distributed, two hundred and
fourteen (214) were filled correctly and returned giving a response rate of
approximately 56%. The ten factors which had the greatest influence on drug selection
were as follows in ranking order: active ingredients, evidence of product efficacy,
patient characteristics, presence of side effects for the drug, successful self use of
product, product abuse potential, confidence in manufacturer, availability of product in
community pharmacies, cost of drug for the patient and range of dosage forms
available for the product. Commercial factors like profitability, number of medical
samples and personal relations with manufacturers have slight influence on the drug
selection by physicians and pharmacists. The results of this short communication
suggest that selection of drugs for therapy is based on clinical and patient factors and
whilst commercial factors may be involved they do not compromise the quality of
therapeutic recommendations.