The purpose of this study was to investigate the role of  media in disseminating sport culture among palestinian universities students in the west bank. To achieve this, the study was conducted on a sample  of (611) male and female students from the students of scientific and humanitarian faculties of palestinian universities in the west bank. The  researchers utilized the descriptive survey approach for its relevance to the nature and the targets of the study.  To gather data, the study tool has been prepared after verifying its validity and reliability and being subjected to the arbitration. After the data collection, statistical package for the social sciences (SPSS) was used to analyze the results. 

The results of the study showed that the total score of the role of  media in disseminating sport culture among palestinian universities students in the west bank was middle, where the mean of response was (3.38). Also, the results revealed that there were no significant differences in the domains and the total score of the role of  media in disseminating sport culture among palestinian universities students in the west bank according to the gender variable.

 The  researchers recommended several recommendations where the most important are the need to quantitatively and qualitatively promote and develop the media programs, and to hold special programs and seminars in the palestinian universities concerning the importance of sports and its impact on enhancing social, health and cultural life, and creating the spirit of patriotism. Finally establishing specialized units for sports media in the faculties of physical education.

Conference Title

The scand

Conference Country

Palestine

Conference Date

Oct. 16, 2021 - Oct. 17, 2021

Conference Sponsor

الهيئة العليا لمهد التربية البدنية بموسكو