This article explores the military operation-naming practices of Palestinian factions in response to Israeli aggression, analyzing their strategies and their impact on the Israeli-Palestinian conflict dynamics. The research uses the War Normalizing Discourse (WND) theory as a framework and draws from Islamic tradition, official Hamas documentation, publicly disseminated materials, and insights from Arab intellectuals. The results show that the names chosen for military operations by Palestinian factions hold deep symbolic, cultural, and emotional significance, aiming to recruit fighters, gain public support, and maintain resilience. Understanding these naming practices provides valuable insights into the complex Israeli-Palestinian conflict and the intricate interplay between the nomenclature of battles conducted by Palestinian factions and Israel’s military operations.